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INDIA: PepsiCo relaunches Duke's brand

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PepsiCo has relaunched its Duke's soft drink in India, six years after discontinuing the line in the country.

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PepsiCo said last week that it will initially trial Duke's in Mumbai. The range has been relaunched in four variants - Raspberry, Masala Soda, Gingerade and Ice Cream Soda - with other flavours to be rolled out "in the next few weeks", the firm said.

The range is available in 20cl retro-style returnable glass bottles for INR10 (US$0.20) and 50cl PET bottles for INR25.

"With the addition of this new range of beverages to our portfolio, we look forward to further addressing pockets of opportunity and strengthening our regional presence," said PepsiCo Beverages India's director of marketing, Deepika Warrier.

The brand, which was originally owned by the Pandole family in India, was acquired by PepsiCo in 1995.


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