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PepsiCo pulls Stubborn Soda, Caleb’s Kola after sugar mix-up

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PepsiCo has temporarily removed its craft-style beverages, Stubborn Soda and Caleb's Kola, from US shelves after they were mistakenly made with beet sugar instead of cane.

PepsiCo said there is consumer demand for products such as Stubborn Soda that are sweetened with natural sugars

PepsiCo said there is consumer demand for products such as Stubborn Soda that are sweetened with natural sugars

The mix-up came after beet sugar was inadvertently sent by PepsiCo's supplier, just-drinks understands. New product is expected to be on shelves within the next two weeks.

Both Subborn and Caleb's Kola were released in the past two years and are part of PepsiCo's craft-style soda portfolio. One of the key differences to PepsiCo's US CSD range is that Subborn and Caleb's are sweetened with cane sugar instead of high-fructose corn syrup. PepsiCo says there is consumer demand for sodas sweetened with natural sugars.

Apologising to consumers for the mix-up, PepsiCo said only some Stubborn Soda and Caleb's Kola products were affected.

"While this is not a food safety or product quality issue, we are voluntarily retrieving the product made with beet sugar and replacing it with product made with cane sugar," PepsiCo said.

PepsiCo released its Q1 results today, with its North American Beverage unit posting a jump in sales and profits despite a volumes fall.


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