US: PepsiCo pulls Mountain Dew ad after racism complaints

By | 2 May 2013

PepsiCo said the ad has been taken off its websites

PepsiCo said the ad has been taken off its websites

PepsiCo has apologised for an online Mountain Dew ad that has been criticised for being racist and portraying violence against women.

The ad shows a white women on crutches identifying a subject out of a line up of black men that includes a goat. The goat threatens the woman, saying “betta not snitch on a playa” and causing her to run out of the room screaming.

The drinks and snack maker said the ad, made by rapper Tyler, The Creator, was pulled from all Mountain Dew channels as well as Tyler's following several complaints. “We apologise for this video and take full responsibility,” a PepsiCo spokesperson said today (2 May).

Earlier this year, The Coca-Cola Co defended its Super Bowl ad after some groups in the US deemed it offensive to Arab-Americans.

The ad can be viewed by pressing play, below.

Expert analysis

PepsiCo, Inc. - SWOT, Strategy and Corporate Finance Report

PepsiCo, Inc. - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate actions, providing a 360° view of the company.

Sectors: Corporate social responsibility (CSR), Marketing – advertising & promotions, Soft drinks

Companies: PepsiCo, Coca-Cola Co

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