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USA: PepsiCo postpones All Sport sale to Monarch

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As Federal Trade Commission (FTC) officials prepare to make a case against the PepsiCo/Quaker Oats deal, PepsiCo has postponed plans to sell its All Sport sports drink to Atlanta-based Monarch Co, a report in the Wall Street Journal says. Analysts still believe the Quaker deal will receive approval, however concerns have been raised that the sale of All Sport, seen as a prerequisite to Pepsi receiving approval, to Monarch will only see the brand disappear. Fears surround the size of Monarch, which critics say is too small to drive the brand in a market dominated by Gatorade.


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