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PepsiCo overhauls reusable Drinkfinity bottle, adds caffeine pods

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PepsiCo has launched a new Drinkfinity bottle a year after the reusable water container was launched in the US and Europe.

PepsiCo has launched a new stainless steel bottle for use with the Drinkfinity pods

PepsiCo has launched a new stainless steel bottle for use with the Drinkfinity pods

The Drinkfinity range now includes an all-in-one stainless steel bottle available in five colours. Three new flavour pods have also been launched, which unlike existing pods, contain caffeine. The new flavours are Raspberry Mint, Yuzu Lemon and Pomegranate Acai.

Drinkfinity first launched in Brazil in 2014 before a wider release last year in the US and Europe. The pods are placed in the top of the bottle and shaken, releasing flavour into the water. By using the bottle, PepsiCo claims, consumers can reduce plastic waste.

The new stainless steel bottle is priced at about US$30 in the US. The original clear Drinkfinity bottle is still available for about US$20. A pack of four flavour pods costs US$5.99.

"In the future, all of our products should be in paper packaging" - Louise Werner, director of future packaging at Pernod Ricard's The Absolut Co


Sectors: Soft drinks, Water

Companies: PepsiCo

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