PepsiCo is taking a hold of the fast growing on-the-go market. Pepsi-Cola North America saw sales up 18% year-on-year, led by products such as Aquafina, the number one single-serve bottled water brand, and single-serve dole juices. The on-the-go format now accounts for more than a third of the 15 billion liters of bottled water bought in the US each year. More impressively, it accounts for nearly half of the all the carbonated drinks bought.

US drinks consumption, by category, 2001

Total consumption (litres million)
Proportion on-the-go
Water 15,268 34.7%
Juice 15,360 37.8%
Carbonates 59,964 47.3%
Datamonitor, 2001: "Drinks On-the-Go 2001:
Quantifying and targeting new drinks opportunities"

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