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PepsiCo North American Beverages unit "tremendous room to improve" - CEO

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The CEO of PepsiCo has said the company is taking steps to improve the performance of its North American Beverages unit. 

PepsiCo launched Bubly this month

PepsiCo launched Bubly this month

In full-year 2017 results yesterday, PepsiCo reported an organic sales drop of 2% for the NAB division. The soft drinks and snacks firm blamed higher raw material costs as well as disruption from recent US hurricanes.

In a conference call following the announcement, Indra Nooyi said that "while our North American Beverages segment's top line performance did improve compared to the third quarter, overall, its performance still has tremendous room to improve, and we are taking the right steps to realise those opportunities".

Nooyi said the firm would continue brand building and innovation.

The CEO flagged several innovations for 2018, including the launch of the Pepsi Generations campaign, the launch of Mountain Dew Ice, which was featured with Doritos Blaze at the Super Bowl and the introduction of flavoured sparkling water brand Bubly.

PepsiCo has also lined up further packaging innovation for Lifewtr as its enters its second year from launch. So far, Lifewtr's labels have featured designs by several emerging artists

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Sectors: Soft drinks, Water

Companies: PepsiCo

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