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PepsiCo has appointed a new general manager for its operations in the UK.

Jason Richards is returning to the UK after five years on the continent with PepsiCo

Jason Richards is returning to the UK after five years on the continent with PepsiCo

Jason Richards will replace Ian Ellington, who is moving to oversee marketing and insights for the group in Europe & Sub-Saharan Africa. The changes will take place on 1 March.

Richards is returning to the UK after five years as commercial & general manager for Benelux, Belgium, Luxembourg, Germany, Austria and Switzerland. He was previously a member of the UK executive leadership team as head of sales, and has been with PepsiCo for around 25 years.

PepsiCo's carbonated and still soft drinks portfolio is handled by Britvic in the UK. PepsiCo's UK office handles non-CSD brands such as Naked, Tropicana and Copella.

The company was one of a number of global beverage companies to announce this month a global environmental initiative to combat the use of plastics in packaging. The Loop recycle & reuse programme is a subscription model in which goods are shipped directly to people's homes in reusable containers.

Loop - How the recycle & reuse programme works - Click here for a just-drinks focus


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