PepsiCo is rolling-out a new drink produced with a zero-calorie, all-natural sweetener.

SoBe Life will be launched in Latin America, starting with Peru, and contains PureVia, a sweetener produced in collaboration with the Whole Earth Sweetener Company, the company said today (31 July).

The three flavours in the SoBe Life range will be Tropical Pomegranate, Strawberry-Kiwi and Orange-Tangerine.

"This will have great appeal to health-conscious people who are looking for hydration and natural ingredients," said Massimo d'Amore, CEO of PepsiCo Americas Beverages.

PureVia tabletop sweetener will launch in the US this autumn before expanding into drink and food products gobally.

PepsiCo and Whole Earth Sweetener Company have formed a partnership through which they will jointly own and market PureVia globally. The two companies have agreed to buy the natural sweetener from PureCircle, a supplier of pure Reb A.