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US: PepsiCo lines up NFL anthems push

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PepsiCo is continuing its long-running association with the National Football League (NFL) in a marketing campaign for its flagship cola.

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Pepsi NFL Anthems will feature top musical artists and NFL teams, the soft drinks group announced on Tuesday (14 August). Artists taking part include Kid Rock, Kelly Clarkson and Ice Cube.

The artists have created a musical anthem for their favourite NFL team. Songs are available for free download from the campaign's website, with some available exclusively from Wal-Mart on specially marked 24-packs of Pepsi, Diet Pepsi and Pepsi Max.

The national promotion is part of PepsiCo's Live for Now campaign and the continuation of the company's 28-year partnership with the NFL. 

Last year PepsiCo announced a new multi-year extension on the partnership and last month struck a deal to sponsor the NFL's Super Bowl half-time show.


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