PepsiCo has partnered several organisations to push a recycling initiative at this year's Super Bowl.
The company said this week that Rush2Recycle is a tie-up between PepsiCo, the NFL, Aramark, US Bank Stadium and the Minnesota Sports Facilities Authority. PepsiCo has also teamed up with Rush2Recycle ambassador and American football legend Hines Ward to launch a national social media campaign to raise awareness around recycling.
The Rush2Recycle activation aims to recover "more than 90%" of stadium waste at Super Bowl LII on 4 February.
"At PepsiCo, we know that developing more sustainable packaging and reusing and recycling materials are key to sustaining our success in the long-term, both as a company and as a society," said PepsiCo chairman & CEO, Indra Nooyi. "And we could not be more thrilled to join this groundbreaking effort. There's no grander stage in all of American sports than the Super Bowl, and we look forward to working with our partners at the NFL, Aramark, and US Bank Stadium to shine a spotlight on the critical importance of recycling and waste reduction."
Earlier this month, Anheuser-Busch InBev said it would use Stella Artois's Super Bowl spot to support clean water charity Water.org.
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Sectors: Corporate social responsibility (CSR), Environmental issues, Soft drinks, Water
Companies: PepsiCo
