Developing markets are continuing to drive growth at PepsiCo, the company's international chairman said yesterday (23 February).

Quoted by Reuters, Michael White said the company sees profit growth in developing countries, which comprises 30% of the PepsiCo International's revenue, at more than 25%. He didn't provide a time frame for the forecast. Its developed operations that represent 20% of revenue are expected to log low double-digit profit growth.

"The trend is toward convenience with increasing number of women in the work force and fewer sit-down meals, particularly in high growth emerging markets, that is helping us with growth," the chief executive told Reuters.

The company hopes to expand the presence of its Tropicana brand, the report said. Cost saving initiatives are also planned to help in margin expansion.