Drinks and food giant, PepsiCo Inc., is to add its Pepsi-Cola North America operation to the already merged Gatorade, Tropicana and Quaker businesses in North America, to form a new division, PepsiCo Beverages and Foods of North America. The group also announced that the newly integrated division is to be headed up by Gary Rodkin, Pepsi-Cola North America's former president and CEO.