Gatorade signs deal with GNC

Gatorade signs deal with GNC

The Gatorade Company, a division of PepsiCo, is to launch its G Series Pro across the US through a distribution alliance with nutritional retailer GNC.

G Series Pro - a variant of its recently launched G Series - which was previously only been available in sports facilities, will be available from 1 May to 5,500 outlets nationwide, the firm said today (29 March).

The range will be distributed initially through an exclusive co-marketing and co-distribution collaboration with GNC and its network of US outlets.

"Our 2010 product range focuses on the intersection between the insights of pro athletes and the advantages of our scientific approach to product development,” said Sarah Robb O'Hagan, chief marketing officer of Gatorade. “Up to now, we have kept these products in the locker room, but the compatibility between G Series Pro athletes and GNC customers persuaded us this is a product line of genuine interest to those looking to go pro.”

The Gatorade Company unveiled the new line of sports performance drinks last month as part of the brand's image makeover.

The range includes; Gatorade Prime 01, Gatorade Perform 02, Gatorade Perform 02 (G2), and Gatorade Recover 03.