PepsiCo is installing a new exec to lead its beverage innovations

PepsiCo is installing a new exec to lead its beverage innovations

PepsiCo has poached a Samsung Electronics executive to lead its focus on innovation in the beverage sector.

Luke Mansfield, currently Samsung's European innovation director, has been handed the newly-created role of VP of global innovation for PepsiCo's Global Beverage Group. 

Brad Jakeman, PepsiCo's Global Beverage Group's president, said: “We decided to elevate this to a VP-level role because of the significance of our commitment to innovation and also the shifts that are taking place in consumer demand around beverages globally.” 

Mansfield, who worked for beverage consultancy Drink Works prior to Samsung, will be charged with coming up with not just liquid innovations, but also new equipment and packaging concepts. 

A PepsiCo spokesperson confirmed Mansfield's appointment to just-drinks after the news was reported by US trade title Ad Age

In its most recent half-year results, PepsiCo reported a 2% rise in organic sales for its global beverage unit, but a 1% fall in reported terms