News

PepsiCo creates Pepsi Sparkling Rose for TV convention

Most popular

Advice for brewers in the time of COVID-19

Mangrove MD warns of coronavirus impact on spirits

Over the influence? The future of social media

Coronavirus special - US Distilled Spirits Council

COVID-19 CSR activity around the world - Mar

MORE

PepsiCo has launched the limited-edition Pepsi Sparkling Rosé as part of a tie-up with a US TV channel.

PepsiCos Pepsi Sparkling Rose will be on sale at the three-day BravoCon show in New York City

PepsiCo's Pepsi Sparkling Rose will be on sale at the three-day BravoCon show in New York City

The zero-sugar, non-alcoholic beverage is rolling out for New York City's BravoCon, a convention starting on Friday for fans of the Bravo channel, which is home to shows including Real Housewives. PepsiCo described the beverage as having a "light pink hue [and] effervescence notes of a crisp Champagne".

The beverage will be given to selected fans during the three-day convention, which this year includes stars such as Real Housewives' Lisa Vanderpump. Pepsi Sparkling Rosé is also the sponsor of BravoCon's performance stage.

A spokesperson told just-drinks only 100 bottles have been produced.

"Like our loyal Pepsi fans, Bravo superfans are some of the most unapologetic and dedicated fans out there," said Todd Kaplan, VP of marketing for Pepsi. "We created Pepsi Sparkling Rosé to give the fans something extra special to enhance their BravoCon experience." 

Are full-sugar soft drinks the new niche? - Click here for a comment


Sectors: Product launches, Soft drinks, Water

Companies: PepsiCo

Expert Analysis

Lager Beer (Beer & Cider) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics

Lager Beer (Beer & Cider) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics

Lager Beer (Beer & Cider) Market in Canada - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Lager Beer market in Canada.

VIEW REPORT

Related Content

PepsiCo gives horror twist to Mtn Dew Super Bowl ad - video

PepsiCo gives horror twist to Mtn Dew Super Bowl ad - video...

The Champagne & Sparkling Wine World Championships 2017 - Sparkling Wine

The Champagne & Sparkling Wine World Championships 2017 - Sparkling Wine...

"We have more ideas on the table than the capability to handle them" - just-drinks speaks to Marco M...

Indra Nooyi leaves PepsiCo in good shape, but what lies ahead for Ramon Laguarta? - Comment

Indra Nooyi leaves PepsiCo in good shape, but what lies ahead for Ramon Laguarta? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?