News

PepsiCo champions female artists with new Lifewtr labels

Most popular

Why Diageo is winning the Tequila race

Will Diageo earn its gin wings with Aviation?

Spirits brand owners and their green efforts

Anheuser-Busch InBev in 2020 - results preview

The just-drinks Analyst returns - Feb '21

MORE

PepsiCo has said the next wave of Lifewtr labels will feature women in the arts. 

PepsiCos Lifewtr bottle labels feature designs by female artists

PepsiCo's Lifewtr bottle labels feature designs by female artists

The bottled water brand will feature "bold and abstract" designs from female artists. The roll out will comprise around 20m bottles over several months. 

The labels are the second in a series of three, with the first centring around emerging artists.

Series two bottles feature female artists from the US and UK. The bottles will roll out across the US in 70cl and one-litre formats.  

PepsiCo launched Lifewtr in February this year. The brand took a prime spot in the company's Super Bowl advertising campaign, alongside Pepsi Zero Sugar.

"Lifewtr is a huge priority for us and an exciting global big bet, and we've worked hard to make a premium bottled water experience that combines the right mix of a clean, pure taste with eye-catching packaging and an authentic connection to the consumer," said Brad Jakeman, PepsiCo's president of its global beverage group at the launch. 

Why drinks companies should tap into happiness - Consumer Trends


Expert Analysis

Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers

Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers

Different consumer age groups now have very different expectations and relationships with brands. Understanding what those are, and developing ways to influence them, is becoming increasingly crucial ...

VIEW REPORT

Related Content

How can mineral water keep pace with its bottled water competition? - Comment

How can mineral water keep pace with its bottled water competition? - Comment...

SpiritsEurope commits to calorie counts on EU labels

SpiritsEurope commits to calorie counts on EU labels...

PepsiCo taps into COVID trends with Propel Immune Support launch - just-drinks comment

PepsiCo taps into COVID trends with Propel Immune Support launch - just-drinks comment...

PepsiCo plans 'traffic light' labelling trials across Europe

PepsiCo plans 'traffic light' labelling trials across Europe...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?