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UK: PepsiCo, Britvic give Raw 'natural' tagline

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PepsiCo and Britvic have introduced a tagline for its Pepsi Raw variant to support the brand's broader roll-out across the UK.

"Natural born cola" will be the tagline for the Raw brand and follows its launch in December into the impulse channel.

The brand will subsequently be introduced to stores from this month and will be available in 250ml cans. It has been available in UK pubs and bars since the start of last year.

In December PepsiCo and Britvic took Pepsi Raw natural cola on an office sampling campaign targeting businesses in the UK in the run up to Christmas and the New Year.


Sectors: Soft drinks, Water

Companies: PepsiCo

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