News

UK: PepsiCo, Britvic give Raw 'natural' tagline

Most popular

How A-B InBev's Brito changed the drinks industry

Campari faces familiar troubles - analysis

just-drinks looks at the career of Michel Doukeris

Beverage companies set for tough pricing desicions

Why 'disaster' is no hyperbole for French wine

MORE

PepsiCo and Britvic have introduced a tagline for its Pepsi Raw variant to support the brand's broader roll-out across the UK.

"Natural born cola" will be the tagline for the Raw brand and follows its launch in December into the impulse channel.

The brand will subsequently be introduced to stores from this month and will be available in 250ml cans. It has been available in UK pubs and bars since the start of last year.

In December PepsiCo and Britvic took Pepsi Raw natural cola on an office sampling campaign targeting businesses in the UK in the run up to Christmas and the New Year.


Sectors: Soft drinks, Water

Companies: PepsiCo

Related Content

Britvic, PepsiCo extend Great Britain franchise tie-up to 2040

Britvic, PepsiCo extend Great Britain franchise tie-up to 2040...

How did Britvic perform in H1 2019? - Results

How did Britvic perform in H1 2019? - Results...

PepsiCo to power global operations with renewable energy by 2040

PepsiCo to power global operations with renewable energy by 2040...

PepsiCo gives horror twist to Mtn Dew Super Bowl ad - video

PepsiCo gives horror twist to Mtn Dew Super Bowl ad - video...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?