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UK: PepsiCo, Britvic give 7UP a new look

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The UK arm of PepsiCo, and Britvic have launched a redesign for the 7UP brand in the country.

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A more "modern" logo and packaging have been designed for the carbonated soft drink (CSD) in a bid to increase standout on shelf, the two firms said today (31 January). Britvic holds the licence to produce, market and sell PepsiCo's drinks brands in the UK and Ireland.

The redesign includes a larger logo and increased focus on the soft drink's ingredients. The design will run across the whole range; 7UP Regular, 7UP Free and 7UP Cherry.

7UP brand manager, Lucy Harman, said: "We're taking a modern approach to redesigning the original lemon-lime soft drink and making the packaging reflect the new ‘Simpler is Better' proposition."

The brand's Facebook page will also receive a "refresh" to coincide with the launch of the redesign.

The new design will launch to retailers from February and will feature on all 7UP cans and PET formats including the recently-launched 600ml bottle.


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