The BBLz beverages are a blend of PepsiCo beverages and The Hershey Co confectionary

The BBLz beverages are a blend of PepsiCo beverages and The Hershey Co confectionary

PepsiCo has teamed up with The Hershey Co to launch a two-story beverage outlet at Hersheypark, the confectionery giant's 110-year-old theme park.

BBLz is described as an "immersive, multi-sensory experience" that sells PepsiCo beverages combined with Hersey products. Hersheypark visitors can choose from seven recipes, including Whip Scream Sundae, a blends of Pepsi, vanilla and cherry flavours with Hershey's Syrup and maraschino cherries.

"We're thrilled to introduce BBLz to guests at Hersheypark this season and can't think of a more fitting venue to offer such a fun, immersive beverage experience," said Scott Finlow, VP of Innovation at PepsiCo Foodservice. "Elevating the experience that consumers have with our brands is something we consistently strive for, and we're confident that BBLz at Hersheypark will take that consumer experience to a never-been-seen-before level." 

Other BBLz blends include:

  • All-Day PBJ - Mist Twst grape flavour, sweet cream foam, Reese's Peanut Butter Cups, grape jelly, peanut butter and Reese's Pieces Candy
  • Laffing Lime - Diet Mountain Dew mixing lime and coconut flavour, lime popping candy, vanilla frosting, lemon gummy and cotton candy

Hersheypark was founded in 1907 by chocolate magnate Milton S. Hershey as a picnic and pleasure grounds for the employees of his chocolate factory and the residents of the town of Hershey. Today the park is 121-acres with more than 70 rides and attractions, including 13 roller coasters.

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