News

RUSSIA: PepsiCo bids for rest of Lebedyansky Juice

Most popular

Is Conor McGregor a threat to Pernod? - Analysis

Pernod is buying Malfy for the flavour - comment

Big beer versus craft beer - Is the fight over?

Connecting with Generation Z - FUTURES

Is Carlsberg treating consumers like suckers

MORE

PepsiCo has submitted a bid to acquire the remaining 25% of leading Russian juice firm Lebedyansky.

A PepsiCo spokesperson told just-drinks today (17 September) that the soft drinks giant has filed a bid with Russian competition authorities to begin a tender process for the remaining shares.

PepsiCo and its main bottling arm, The Pepsi Bottling Group, announced on 28 August that they had acquired 75% of Lebedyansky for US$1.4bn.

Regarding its new bid, PepsiCo said "details of the offer will be made public after the filing has been cleared by the regulatory authorities". It is thought the price per share may be similar to the RUR2,165 (US$84.7) paid in the previous deal.

Lebedyansky is the largest branded producer on Russia's growing juice market, with an estimated 30% market share and annual revenue in 2007 of around US$800m, according to PepsiCo.  

Both PepsiCo's bid for Lebedyansky and Coca-Cola's offer for China's Huiyuan Juice show how the US soft drinks giants are looking to step up their presence in emerging markets.


Related Content

Indra Nooyi leaves PepsiCo in good shape, but what lies ahead for Ramon Laguarta? - Comment

Indra Nooyi leaves PepsiCo in good shape, but what lies ahead for Ramon Laguarta? - Comment...

This week in soft drinks & bottled water, featuring a new CFO for Coca-Cola Consolidated, PepsiCo joins cross-industry packaging alliance and back with a bang for home carbonation

This week in soft drinks & bottled water, featuring a new CFO for Coca-Cola Consolidated, PepsiCo jo...

PepsiCo launches calorie-conscious Lemon Lemon, Izze Fusions in

PepsiCo launches calorie-conscious Lemon Lemon, Izze Fusions in "next-generation" soda push...

The soft drinks category in 2017 - just-drinks' Review of the Year, Part II - FREE TO ACCESS

The soft drinks category in 2017 - just-drinks' Review of the Year, Part II - FREE TO ACCESS...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?