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PepsiCo has launched a campaign for its Mountain Dew line in the US, asking consumers to pick one of three new flavours.

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Mountain Dew Distortion with lime, White Out with tropical flavours and Typhoon with citrus are all part of PepsiCo’s ‘Dewmocracy 2’ campaign launched this month.

The flavours were developed as part of a 12-month campaign launched by PepsiCo in July last year, which asked consumers to create three new Mountain Dew flavours.

The new lines are available across the US until 14 June and will be accompanied by TV ads and an online media campaign.

Consumers are being asked to cast their vote for their favourite flavour at www.dewmocracy.com. The winning flavour will be added to the Dew Mountain line from autumn.


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