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CANADA: PepsiCo announces Gatorade G-Series launch

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PepsiCo Canada is to launch Gatorade G-Series in Canada as part of the brand's ongoing makeover.

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G-Series will launch in Spring 2011, PepsiCo said yesterday (12 August). Around 60 Canadian athletes, including St-Pierre, Zahab and Olympic kayaker Adam Van Koeverden will trial the products before the company picks the product line-up for the launch.

"With the G Series platform, Gatorade brand has gone beyond hydration to provide sports nutrition solutions that are specifically tailored to meet the different needs of a broad range of athletes," said Dale Hooper, VP marketing of PepsiCo Beverages Canada.

In May, PepsiCo launched an additive- and sweetener-free version of its Gatorade sports beverage into the Swedish market.

The launches are part of PepsiCo's plan to reinvigorate Gatorade sales following a period of stagnation for the brand.


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