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Food and drinks group, Pepsico, unveiled the new packaging graphics for its Pepsi-Cola and Caffeine-Free Pepsi-Cola at the Beverage Digest Future Smarts conference on Monday. The new designs are expected to be in the shops by March.

"Pepsi is about a youthful attitude, boldness and excitement and this look brings those qualities to life," said Pepsi-Cola North America president, Dawn Hudson, adding that the graphics are "evolutionary, not revolutionary."

The new design incorporates the Pepsi globe but the name "Pepsi" is printed in a bolder type with a touch of silver. Ice shards highlight the blue background giving a deeper, three-dimension perspective. Meanwhile, the cans will have the name "Pepsi" across the top rather than along the side.

It has also been reported that Coca-Cola expects to have the newly redesigned packaging for its Coke Classic brand in distribution by January.


Companies: PepsiCo

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