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US: Pepsi unveils new packaging

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Food and drinks group, Pepsico, unveiled the new packaging graphics for its Pepsi-Cola and Caffeine-Free Pepsi-Cola at the Beverage Digest Future Smarts conference on Monday. The new designs are expected to be in the shops by March. "Pepsi is about a youthful attitude, boldness and excitement and this look brings those qualities to life," said Pepsi-Cola North America president, Dawn Hudson, adding that the graphics are "evolutionary, not revolutionary."


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