The snack and soft drink group PepsiCo is planning to counter the launch of Coca-Cola with Lime by launching Pepsi Lime and Diet Pepsi Lime, according to a report in the New York Times.

Coca-Cola said earlier this year that following the success of its Diet Coke with Lime, it intended to roll out Coca-Cola with lime by March.

The NYT quoted PepsiCo spokesman Dave DeCecco as saying Pepsi's lime extensions would be available late April to May time.