Pepsi UK has said it plans to position its new Pepsi brand variant, using sugar cane rather than corn syrup, as "premium" rather than "healthy".

Speaking to just-drinks today (26 November), a spokesperson for the company said that recent reports describing the brand being marketed as "a healthy drink" were "inaccurate".

"We are trying to make it a natural product, but the beverage will not be positioned as a health drink, but a premium cola," the spokesperson said.

The CSD, which is thought to be named 'Pepsi Raw', will be the brand's first addition to be launched in the UK in a decade.

Further information about the brand launch will be released in the next few weeks, the spokesperson added.