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US: Pepsi to launch marketing JV with music giant Sony

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The music giant Sony Music Entertainment and soft drink producer PepsiCo are planning a joint marketing campaign for the US market, which will include radio, television and retail advertising.

Although no financial terms of the deal were disclosed, it is apparent that the deal will see advertising for Pepsi brands featuring special sneak previews of songs from Sony artists.

There will also be a series of Pepsi-sponsored TV specials featuring Sony performers and co-branded sales efforts at non-music retail outlets, such as grocery stores, restaurants and gas stations.

The US campaign will begin next summer.

And will also include international markets to introduce new acts and boost the visibility of established artists.


Companies: PepsiCo

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