INDIA: Pepsi to go national in Delhi with orange brand

By Sarah Diston | 5 July 2000

After changing its logo earlier this year and the brands advertising Pepsi Foods Ltd has now extended its Miranda Orange brand in the Delhi market to 500ml PET bottles.The orange segment accounts for the biggest share of the domestic soft drinks market after the colas, which is estimated at about 250-270 million cases and Miranda Orange has also been introduced in the capital in two litre bottles.The 500ml PET bottles are already available in the southern market retailing at Rs.45 a bottle and in the capital Miranda Orange is available in 1.5 litre PET bottles, 300ml, 1 litre and half litre glass bottles and 300ml cans.Apparently Pepsi still plan at a later stage to extend its lime variant of Miranda.

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After changing its logo earlier this year and the brands advertising Pepsi Foods Ltd has now extended its Miranda Orange brand in the Delhi market to 500ml PET bottles.The orange segment accounts for the biggest share of the domestic soft drinks market after the colas, which is estimated at about 250-270 million cases and Miranda Orange has also been introduced in the capital in two litre bottles.The 500ml PET bottles are already available in the southern market retailing at Rs.45 a bottle and in the capital Miranda Orange is available in 1.5 litre PET bottles, 300ml, 1 litre and half litre glass bottles and 300ml cans.Apparently Pepsi still plan at a later stage to extend its lime variant of Miranda.

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