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RUSSIA: Pepsi takes over Irn-Bru distribution in Russia

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Irn-Bru, the Scottish soft drink, is to be advertised across Russian television, as part of a big push for the drink in the country. The move comes as AG Barr, the brand's owner, struck up a deal with Pepsi Bottling Group in Russia to distribute Irn-Bru, after its last franchise partner in the country ceased trading last summer.


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