Pepsi has made a festive addition to its beverage portfolio in the US. The soft drinks company announced yesterday (4 November) that it has launched Pepsi Holiday Spice.

Available in 20-ounce bottles, two-litre bottles and 12 packs of 12-ounce cans, the new drink will be on shelves throughout the holiday season from now until the end of the year.

 "We're hoping to add a little extra fun to the holidays," said Dave Burwick, SVP and chief marketing officer of Pepsi-Cola North America. "From its unique, spicy taste to its nostalgic packaging, everything about Pepsi Holiday Spice has been designed to mix fun new twists with the best of old traditions."

A new television commercial will support the launch. The 15-second advert features a Pepsi delivery truck driven by four bickering elves desperately trying to navigate the streets of a small town. The ad will run on a selection of cable networks including TBS, ESPN, Food Network and Lifetime beginning next week with the tagline, "'Tis the Cola."