News

USA: Pepsi spends $220m on advertising

Most popular

Another drinks CEO steps down - But, why?

Pernod Ricard Performance Trends 2014-2018 - data

What's coming up in soft drinks in 2019?

Bar Nøne launch proves Coca-Cola is faster

MORE

In a bid to outperform average annual industry sales growth, Pepsi is to pour $220m into advertising and publicity in Mexico. A report by the NewsEdge Corporation claims Pepsi, which increased its market share by 0.3% points last year in Mexico, is hoping to at least match that during the current year.


Related Content

Diageo's Latin America & Caribbean president Alberto Gavazzi on primary Scotch, Cachaça's comeback and cocktail culture - Focus

Diageo's Latin America & Caribbean president Alberto Gavazzi on primary Scotch, Cachaça's comeback a...

UK: Brewers keep industry on track to cut 1bn units by 2015

UK: Brewers keep industry on track to cut 1bn units by 2015...

Big takes on the big boys in Latin America

Big takes on the big boys in Latin America...

PepsiCo enlists Michael Bublé for Bubly Super Bowl push

PepsiCo enlists Michael Bublé for Bubly Super Bowl push...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?