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UK: Pepsi signs Pop Idol star

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Pepsi, distributed in the UK by Britvic Soft Drinks, has signed Gareth Gates, one of the stars of UK TV series Pop Idols as part of the brand's Music 2002 programme. He will join Britney Spears in the line up.

"Gareth's achievements over the past few months perfectly epitomise Pepsi's Ask for More spirit, offering music fans more from their favourite stars," said brand controller Katie Rawll. "The partnership, in line with Britvic's Right Choice category management programme, will appeal to kids and parents alike and therefore grow sales and profits for our customers."

Andrew Marsden, Britvic category director concluded: "The nation has taken Gareth to their hearts and we are delighted to be working with such a hot property in the UK."

Gareth, 17, from Bradford reached the final of live TV show 'Pop Idol' from 10,000 wannabes, gaining over four million votes. He subsequently secured a record deal and his debut single, to be released next Monday, is expected to sell over a million copies.


Companies: PepsiCo

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