News

CANADA: Pepsi rolls out Pepsi Blue in Canada

Most popular

Remy Cointreau Performance Trends 2016-2020

Why COVID-19 has restored plastic's popularity

COVID-19 a double-edged sword for CBD

Campari and Cuervo - The next big spirits buy?

How drinks companies can trump the water fountain

MORE

Pepsi-Cola Canada has begun the national roll-out of its Pepsi's latest soft drink innovation Pepsi Blue, the berry and cola "fusion".

Pepsi Blue will be on the shelves this week.

"There's absolutely nothing else like Pepsi Blue on the market," said
Michael Hartman, vice president of marketing for Pepsi-Cola Canada Ltd.
"Teens had a direct role in creating it, and they told us two things  make it berry, and make it blue.  Pepsi Blue delivers on what consumers want, and we're expecting it to fly off store shelves."

Nine months in the making, Pepsi Blue was one of more than 100 cola fusion concepts tested. "It was the resounding choice among thousands of teens, eight out of ten who said they would purchase Pepsi Blue regularly when available," said the company.

Pepsi Blue is the latest in a string of product launches by the Pepsi team. Over the last two years, these have included a variety of carbonated and non-carbonated beverages, including Pepsi Twist, Mountain Dew Code Red, 7UP Tropical Splash, Wild Cherry Pepsi and Lipton Brisk Lemonade, as well as 6 new SoBe flavours.

Marketing support for Pepsi Blue will include national advertising, public relations and sampling.


Companies: PepsiCo

Related Content

Why Canada will shape the rules for cannabis beverages - Comment

Why Canada will shape the rules for cannabis beverages - Comment...

Why premium RTD tea could be a soft drinks winner in 2020 - comment

Why premium RTD tea could be a soft drinks winner in 2020 - comment...

Topo Chico, Zico earn move out of Coca-Cola North America's emerging brands unit

Topo Chico, Zico earn move out of Coca-Cola North America's emerging brands unit...

PepsiCo CEO lays ground for North America cola war as Pepsi loses out to Coca-Cola

PepsiCo CEO lays ground for North America cola war as Pepsi loses out to Coca-Cola...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?