PepsiCo is to launch Pepsi Twist and Pepsi Blue in the Thai market, the first new launches from the giant brand in eight years.

In conjunction with its local bottler Serm Suk Plc, Pesi will roll out Pepsi Twist tomorrow and Pepsi Blue later this year, Pepsi Blue, according to local press reports.

Local reports are expecting the rivalry between Coke and Pepsi to increase as a result of the new product activity. And although Coke is not expected to make nay new launches itself, it is rolling out a new marketing cmapign, under the strap, , "What's the Red Couch All About?".