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Product Launch - US: Pepsi Lipton Tea Partnership's 100% Natural Lipton Iced Tea

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Pepsi Lipton Tea Partnership's 100% Natural Lipton Iced Tea

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Category - soft drink, iced tea, green tea

Available - From this month

Location - US

Price - Between US$0.99 and $1.59 per 20oz bottle

The line of 100% Natural Lipton Iced Tea variants consists of Green Tea with Citrus, Iced Tea with Lemon, Iced Tea with Blueberry Pomegranate and Green Tea with Passionfruit Mango.

The new range is made of Lipton teas, real sugar and natural flavours.

The diet portfolio will also expand, with new Diet Green Tea with Watermelon joining the Diet Green Tea with Citrus flavour.

A national advertising campaign, introducing the tagline 'You Are What You Tea', will launch in the US in May.

The Pepsi Lipton Tea Partnership is co-owned by PepsiCo and Unilever.


Sectors: Product launches, Soft drinks, Water

Companies: PepsiCo

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