PepsiCo has launched its newest flavour variant, Pepsi Vanilla, in Canada this week.

"Innovation continues to be important as consumers seek variety in their soft drink choices," said Richard Burjaw, vice president of marketing for Pepsi-Cola Canada. Pepsi Vanilla is available in 591-ml bottles in supermarkets, drug stores, mass merchandise outlets, convenience and gas stores and vending machines. 2-litre bottles and 355-ml cans will be available shortly.

The company said that the launch will be supported by a marketing campaign, which will national television, transit shelter and cinema advertising and public relations.