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USA: Pepsi JV launches fruit juice and tea blended soft drink

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Through a joint venture with Unilever Plc., PepsiCo Inc., is to expand its portfolio of non-carbonated beverages with a new fruit juice and tea blended soft drink.

According to a report by the Wall Street Journal the new drink called Matika will be available in five flavours and in selected US markets from August 2001.

Matika will be PepsiCo's first brand, which blends juice and tea. Dan Trott vice president of the Pepsi-Lipton joint venture with Unilever told the Wall Street Journal that each drink will be sweetened with cane sugar and should contain 5% juice, either black or green tea and ginseng.


Companies: PepsiCo

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