Pepsi has inaugurated a new $5m soft drink concentrate factory in the north-western Indian state of Punjab.

Pepsi already exports concentrate (to Southeast Asia and Russia) as well as processed foods, rice and gum, with current volumes amounting to $65m a year. With this new facility, Pepsi's annual concentrate export will be worth $9m.

India has come full circle in concentrate matters. Coca-Cola had to exit India in the 1970s when the government, acting on alleged transfer-pricing, refused it permission to import concentrate from Atlanta.