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US: Pepsi goes global with NBA/Gatorade deal

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PepsiCo has agreed a deal for its Gatorade brand to expand its marketing deal with the National Basketball Association (NBA) in the US, which was originally announced in July. Financial details of the deal were not disclosed. "The new NBA-Gatorade International parntership will Forge the most extensive global initiative in the history of the relationaship which dates back to 1984," Pepsi said in a statement.


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