News

US: Pepsi Bottling Group to distribute Muscle Milk

Most popular

Could a Pernod offload revolutionise wine?

The just-drinks Analyst returns

Why drinks companies will struggle to break Gen Z

Wine's race to the top - whither value?

How to ride the 'Gen Z' wave in the on-premise

MORE

The Pepsi Bottling Group (PBG) has signed an agreement with CytoSport to distribute Muscle Milk, a protein-enhanced functional beverage, in the US.

Under the terms of the agreement, PBG will have a license to distribute the RTD line of Muscle Milk and Muscle Milk Light in its territories in the US and Canada, the company said today (25 November).

The agreement is effective immediately and PBG will begin distribution in the US in January. Financial terms of the transaction were not disclosed.

"Strengthening and diversifying the PBG product portfolio is one of our top priorities," said PBG's North America president Rob King. "By teaming up with CytoSport, we are entering a new beverage segment with attractive long-term growth prospects. Muscle Milk has established itself as one of the leading functional nutrition beverage brands, and adding it to our portfolio will enable us to capitalise on the opportunities in this exciting category."

Muscle Milk is a protein beverage designed to promote "lean muscle growth, fast recovery from exercise and healthy, sustained energy".

"By working with PBG, we'll be able to greatly extend the reach of the Muscle Milk brand and put our products in the hands of more consumers than ever before," said CytoSport president Greg Pickett.


Related Content

FREE TO READ - just-drinks' Mergers & Acquisitions database - February 2019

FREE TO READ - just-drinks' Mergers & Acquisitions database - February 2019...

"Our mistake was we tried to be a functional beverage firm" - Interview, Kevin Klock, CEO of Talking...

New product innovation fuels gains for milk alternatives - NPD round-up

New product innovation fuels gains for milk alternatives - NPD round-up...

What is set to shape the future for the drinks industry? - just-drinks at Drinktec 2017

What is set to shape the future for the drinks industry? - just-drinks at Drinktec 2017...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?