News

INDIA: Pepsi and Coke knock each other for six

Most popular

What will be Pernod Ricard's priorities?

What are Diageo's priorities for the years ahead?

Pernod Ricard Performance Trends 2014-2018 - data

What's coming up in soft drinks in 2019?

MORE

Coca-cola and PepsiCo are pitching the odd googly at one another in cricket-crazy India. Brand wars in the country are fought with film stars or cricket, and Pepsi has bought the endorsement of most cricket celebrities this year. Coke's summer 2001 campaign began with top Bollywood stars Aamir and Aishwarya depicting ordinary fans watching a match, superstitiously linking the outcome to small gestures.


Related Content

PepsiCo launches new Mtn Dew campaign featuring entire portfolio - video

PepsiCo launches new Mtn Dew campaign featuring entire portfolio - video...

PepsiCo enlists Michael Bublé for Bubly Super Bowl push

PepsiCo enlists Michael Bublé for Bubly Super Bowl push...

PepsiCo CEO to assume chairman position as Nooyi steps down

PepsiCo CEO to assume chairman position as Nooyi steps down...

What's coming up in soft drinks in 2019? - Predictions for the Year Ahead - Comment

What's coming up in soft drinks in 2019? - Predictions for the Year Ahead - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?