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AUSTRALIA: Penfold's US launch to lead the way in new Southcorp

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Penfold's, the Southcorp wine brand, is to be of primary focus for the newly merged Southcorp/Rosemout wine business, which will include a US launch for the brand. CEO of the new company Keith Lambert said in London today that the brand had not grown to the extent of other Australian wines but that the company considered it the most famous Australian wine.


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