Canadian icewine brand Peller Estates has appointed Peter Ayling Associates as its distributor for the European and Middle Eastern duty-free and travel-retail markets.

Ayling worked for Allied Domecq for over 20 years, most recently as director of wine development for the company's duty-free division. He set up his own company after the sale of Allied to Pernod Ricard and Fortune Brands last year.

John Peller, grandson of Peller Estates founder Andrew Peller, commented: "This partnership demonstrates our commitment to expand our presence in the global marketplace."