Pelican Brands has lined up the purchase of Napa Smith Brewery & Winery in the US.

The Indiana-based brand management firm, which handles the sales and marketing of Boon Rawd's Singha beer brand in the US, said late last week that the purchase includes seven acres of land and 50,000 sq.ft. of production, warehousing and office space. Earlier this year, Napa Smith appointed Pelican as its exclusive sales representatives in the US.

While a price was not disclosed, just-drinks has learnt that Pelican spent between US$5m and $10m on Napa Smith.

“The craft beer business is the fastest growing category of beverages in America,” said Smoke Wallin, chairman & CEO of Pelican. “It is our belief that while a few (local brewers) will become regional brands, a select few will become national brands. Napa Smith has all the right brand attributes.

“This acquisition is a perfect strategic fit for Pelican Brands in building a global sales and brand platform of both owned and agency brands.”

Steve Morgan, president of Napa Smith, added: “In the past 90 days, Napa Smith through Pelican’s platform has expanded into eight new states. Before the end of the year, we will add additional states making Napa Smith available from the Pacific all the way to the Atlantic. Napa Smith will be available nationwide by mid 2011. 

Napa Smith is located just south of Napa in California.