News

US: Pelican Brands seals Napa Smith Brewery & Winery deal

Most popular

Why single malt should ignore its core consumer

Everywhere is now a drinking occasion - Trends

Canada blazes a trail for cannabis beverages

How young consumers are transforming brands

How DNA testing will shape the future of drinking

MORE

Pelican Brands has finalised a deal to acquire Napa Smith Brewery & Winery in order to capitalise on the popularity of craft beers in the US.

//i2.aroq.com/1/87488297.jpg

Pelican Brands said this week that, following the purchase, it intends to launch Napa Smith Beer nationwide in the US by summer 2011. Pelican already handles Napa Smith sales.

"The craft beer business is the fastest growing category of beverage alcohol in America," said J Smoke Wallin, US-based Pelican's chairman and CEO.

Pelican, which also has offices in the UK, said it is eyeing Napa Smith's potential in export markets. "This acquisition is a great strategic fit combined with Pelican Brands as we build a global sales and brand platform, of both owned and agency brands," said Wallin, who has also become chairman and CEO of Napa Smith Holdings.

Napa Smith Holdings' president and COO, Steve Morgan, said: "This is a very positive development for our business. In 2010, Napa Smith - through Pelican's sales and distribution platform - has expanded into 17 [US] states."

While a price for the deal was not disclosed, just-drinks has learnt that Pelican spent between US$5m and $10m on Napa Smith.

Craft beer sales in the US rose by 12% in value and by 9% in volume in the first half of 2010, against a total beer market down by around 3% over the same period.


Related Content

Boston Beer Co to merge with Dogfish Head Brewery in US$300m deal

Boston Beer Co to merge with Dogfish Head Brewery in US$300m deal...

Diageo’s Guinness Open Gate Brewery & Partizan Brewing's aperitif-style beers - Product Launch

Diageo’s Guinness Open Gate Brewery & Partizan Brewing's aperitif-style beers - Product Launch...

Greene King follows Fuller, Smith & Turner with UK offload

Greene King follows Fuller, Smith & Turner with UK offload...

Constellation Brands Performance Trends 2014-2018 - results data

Constellation Brands Performance Trends 2014-2018 - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?