Pearl Vodka is launching the first super-premium pomegranate-flavoured vodka. Pearl Persephone Vodka will be available nationwide in the US.

Bottled at 70% proof, the new vodka will be available in four sizes 50ml, 750ml, 1-litre and 1.75-litre bottles. A 750ml bottle will retail at around US$20.

"Today's consumers are constantly searching for unique flavours," said Todd Nickodym, executive marketing manager for David Sherman Corporation. "Its delicious flavour caters to individual tastes and can be enjoyed chilled, mixed with juice or soda, or as an exotic addition to your favourite martini."

Pearl Vodkas are imported from Canada by St Louis-based David Sherman Corporation, whose Pearl brand portfolio includes Original Pearl Vodka, Pearl Lo Coco and Pearl Persephone.