Canandaigua Wine Company today announced that Paul Masson Grande Amber brandy reached the one million case mark over the past 12 months, a position enjoyed by fewer than 40 spirit brands in the U.S. What makes this achievement even more remarkable is that it was accomplished just five years after the brand was relaunched.

"Achieving sales of one million cases -- so rapidly -- marks a true milestone for Paul Masson Grande Amber brandy," said Peggy Fox, brand director at Canandaigua Wine Company. "This brand has experienced unprecedented volume growth, and we aim to continue our success for the remainder of 2000 and beyond. This is an exciting time for the brand, and we look forward to sharing Paul Masson Grande Amber brandy with more consumers in the coming years."

Paul Masson Grande Amber brandy is aged a minimum of three years -- one year longer than required -- for extra smoothness. This commitment to the quality and character of the brandy makes it a huge hit in the spirits market, where it truly stands alone in its class. Among the accolades the brand has received are recognition as a "Growth Brand" by Adams Business Media for five years in a row, and designation as a "Hot Brand" by Impact, also for five years in a row.

The one million case milestone comes at an exciting time for the brand. Paul Masson Grande Amber brandy is driving its growth with the launch of a multimillion dollar consumer advertising campaign. The national campaign will serve to generate increased consumer awareness and interest in a brand that is poised to continue its record run.

Paul Masson Grande Amber brandy is aged and bottled in Bardstown, Kentucky. It is available in 50 ml, 200 ml, 375 ml, 750 ml, 1 L, and 1.75 L sizes. The 750 ml has an average retail price of $10.99.

Canandaigua Wine Company offers a wealth of quality national brands, including Arbor Mist, Almaden, Inglenook, Paul Masson, Mystic Cliffs, Manischewitz, and Cook's Champagne. The second largest wine producer in the nation, Canandaigua Wine Company is a worldwide leader in quality wines for the enjoyment of everyday life. Canandaigua Wine Company is a subsidiary of Canandaigua Brands, Inc., the nation's largest single-source supplier of wines, imported beers, and distilled spirits.