Patrón Spirits Patrón Citrónge Lime

Patrón Spirits' Patrón Citrónge Lime

Patrón Spirits' Patrón Citrónge Lime

Category - Spirits, liqueur, 35% abv

Available - From this month

Location - Global, in both on- and off-trade

Price - In US, SRP of US$22.99 per 75cl bottle

Patron Spirits has released a lime-flavoured extension of its Patrón Citrónge liqueur brand. The new expression is the second in the line, joining the orange flavour that was launched in 1992.

Earlier this year, Patron – best known for its namesake Tequila brand – launched three “artisanal” Tequilas under the Roca Patron name.

Show the press release

Patrón Spirits has launched the first brand extension in the highly successful Patrón Citrónge liqueur line. New Patrón Citrónge Lime is an ultra-premium liqueur crafted from the highest-quality Persian limes cultivated from the Mexican states of Veracruz, Michoacán and Colima. For decades, Mexico has reigned as the premier growing region for lime, and the world’s largest producer and exporter of this savory citrus fruit.

The Patrón Citrónge brand was first introduced in 1992 with the launch of Patrón Citrónge Orange liqueur.

“We originally developed Patrón Citrónge Orange liqueur to complement margaritas, and of course it’s still the ideal ingredient to prepare an authentic, high-quality margarita cocktail. But the versatility of this spirit is endless, and over the years bartenders and chefs have asked us to explore a lime flavor extension to widen the variety of cocktails and food recipes that are possible with this unique spirit. And that need has become even more compelling with the recent volatility of lime prices and availability,” said Ed Brown, president & CEO of Patrón Spirits International. “We’re very proud to add this innovative new lime liqueur to our growing portfolio of ultra-premium spirits.”

Lime has been enjoyed for centuries for the fresh accent it adds to food and beverages. Patrón Citrónge Lime liqueur (35% alcohol by volume, 70 proof) is crisp and smooth, with the well-balanced juicy and sweet flavor of top-quality lime, and long-lasting finish. It’s excellent mixed into any number of cocktails, or as a delicious addition to sauces and desserts.

The cork-finished Patrón Citrónge Lime bottle was designed to align with the Patrón Citrónge Orange liqueur bottle. The package communicates the brand’s upscale, ultra-premium positioning, and the extended neck on the bottle also makes it easy to pour.

Original source: Company Release