MEXICO: Pascual Boing takes aim at US, Central America, Caribbean
Mexican cooperative Pascual Boing is looking to branch overseas in the coming years
Pascual Boing is targeting sizeable export growth in the US, Central America and the Caribbean.
The Mexican soft drinks and juice company, which owns the Boing juice brand, is on the hunt for distributors in the US to increase Boing's presence beyond a handful of cities in the country. Speaking to just-drinks last week, Pascual Boing's marketing director, Everardo Martinez, said the company hopes to lift its US exports to 3m cases within two years, from the current 150,000 cases.
“We are looking for new distributors to take us to new cities as well as expand our reach in key markets like Los Angeles," Martinez said.
As well as the US, the Mexican cooperative is looking to enter new markets in Central America and the Caribbean this year. Martinez said the brand should hit Costa Rica in the autumn, then roll out to Guatemala, El Salvador, Puerto Rico and Jamaica.
“This is a good time for us,” Martinez noted. “We have the cash and our profits are rising.”
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