News

FRANCE: Parliament debates online wine ads, under-age drinking

Most popular

just-drinks interview - Monkey 47

Consumers need help in making healthier choices

Pernod is buying Malfy for the flavour - comment

Wine in 2021 - just-drinks predicts

Can 'community commerce' solve DTC woes?

MORE

The French National Assembly in Paris has begun debating a number of amendments to health laws aimed at stopping under-age drinking.

Many have wide consequences for the wine industry, from the potential banning of free wine tastings to tougher health warnings on bottles.

The legality of online wine adverts is also a key topic, with some suggesting that the internet will be added to the list of recognised advertising mediums in the controversial Evin Law, the legislation that covers wine marketing. Adverts may only be allowed on sites belonging to wine producers or distributors, however.

Damien Bonnabel at findawine.com told just-drinks today (12 February) there are currently around 80,000 French wines sold online in France itself.

"But we are prevented from advertising our site on leading internet portals in France, such as Orange. If the law is altered to just allow wine professionals to advertise wine on their own sites, it will not help end this ridiculous situation."

The vote is expected next week at the earliest.


Sectors: Wine

Related Content

Responsible drinking issues around the world - The IARD Digest - March 2018

Responsible drinking issues around the world - The IARD Digest - March 2018...

Responsible drinking issues around the world - The IARD Digest - September 2018

Responsible drinking issues around the world - The IARD Digest - September 2018...

Get smart - Examining the drinks industry’s evolution into the digital age - Focus

Get smart - Examining the drinks industry’s evolution into the digital age - Focus...

Responsible drinking issues around the world - The IARD Digest - October 2017

Responsible drinking issues around the world - The IARD Digest - October 2017...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?